Under RKCLs Digital Marketing Basic course, you will learn following key skills:

• Digital Marketing Introduction: Overview of digital marketing concepts, strategies, and its role in driving business growth.
• Website & Email Marketing: Creating and optimizing websites for lead generation, user experience, and conversion; strategies for building and executing effective email campaigns.
• Customer Relationship Management (CRM): Understanding CRM systems, managing customer data, and using CRM tools to enhance customer engagement and retention.
• Search Engine Optimization (SEO): Techniques for improving website visibility on search engines, including keyword research, on-page and off-page SEO strategies.
• Google Analytics: Setting up and using Google Analytics to track website traffic, understand user behaviour, and measure the effectiveness of marketing campaigns.
• Pay-Per-Click (PPC) & Google Ads: Fundamentals of PPC advertising, setting up Google Ads campaigns, keyword bidding, and optimizing ad performance.
• Social Media Marketing: Utilizing platforms like Facebook, Instagram, and YouTube for brand awareness, audience engagement, and driving conversions.
• E-Commerce Marketing: Strategies for promoting products and services online, optimizing e-commerce sites, and increasing sales through digital channels.
• Online Reputation Management (ORM) & Influencer Marketing: Techniques for managing a brand’s online reputation, leveraging influencers to reach a broader audience, and building trust through authentic endorsements.

These topics will provide you with a comprehensive foundation in digital marketing, preparing you to effectively market products and services online.

Course Duration: 60 Hours (ideally 2 months i.e. 2 hours daily for 5 days a week)

Every registered student will get a User ID & Password for accessing the immersive and engaging e-learning content of the course on RKCLs LMS portal: Click Here