Under RKCLs Digital Marketing Advanced course, you will learn following key skills:

• Website & Email Marketing: Advanced strategies for optimizing websites and email campaigns, including personalization, A/B testing, and automation.
• Customer Relationship Management (CRM): In-depth use of CRM tools for customer segmentation, advanced analytics, and personalized marketing strategies.
• Search Engine Optimization (SEO): Advanced techniques for SEO, including technical SEO, local SEO, and algorithm updates.
• Google Analytics: Advanced analysis and reporting techniques, including custom dashboards, advanced segmentations, and conversion tracking.
• Pay-Per-Click (PPC) & Google Ads: Advanced PPC strategies, including bid management, ad copy optimization, and advanced targeting options.
• Social Media Marketing: Advanced tactics for social media advertising, influencer partnerships, and data-driven strategies for audience engagement.
• E-Commerce Marketing: Advanced e-commerce strategies, including customer journey mapping, conversion rate optimization, and advanced product promotions.
• Online Reputation Management (ORM) & Influencer Marketing: Advanced ORM strategies and techniques for managing brand reputation, as well as effective influencer collaboration strategies.
• Mobile-Based Marketing: Strategies for mobile marketing, including app-based marketing, SMS campaigns, and mobile SEO.
• Role of AI in Digital Marketing: Understanding how artificial intelligence is transforming digital marketing, including chatbots, predictive analytics, and automated content creation.
• Latest Trends: Insights into current and emerging trends in digital marketing, such as voice search, geo-fencing, augmented reality, virtual reality, etc.
• Case Studies: Analyzing real-world case studies to understand successful digital marketing strategies and learn from industry leaders' experiences.

These advanced topics will provide you with a deeper understanding and more sophisticated skills to excel in the digital marketing field.

Course Duration: 120 Hours (ideally 3 months i.e. 2 hours daily for 5 days a week)

Every registered student will get a User ID & Password for accessing the immersive and engaging e-learning content of the course on RKCLs LMS portal: Click Here